You started your cleaning company because you wanted things in your life to be different, right?
But now you're working crazy hours, with less free time and now making less money than you know you deserve.
So maybe you're asking yourself "How can I make my cleaning company work for ME instead of me always sacrificing for IT?"
I've been in that situation myself, working crazy hours running & ‘growing’ a cleaning company that was in debt & scraping to get by. I kept asking myself: ‘How can it be this difficult?’
I dreamed of having a cleaning company that would give me more time with my family and that would also afford me enough of an income to have a better quality of life than if I just went back to working 9/5.
I knew that what I was doing wasn't sustainable but I was so busy firefighting that there was no time to fix it. I was in constant survival mode, just winging it as best as I knew how.
I've been there: my back was up against the wall; I had nothing to lose. In that moment I decided that I was going to make my cleaning company work FOR ME.
I started redesigning all of the systems from the ground up to work for my vision of my cleaning company.
It took a long time, years of reading everything I could get my hands on, seeking out mentors, going through training - but in the end it just... worked.
The results were amazing - 300% growth, 600% increase in staff, six figure+ contracts, higher profit margins, better quality leads.
Most importantly, I was able to take a step back and have a life again. I had time to spend with my family, time for old hobbies that I had forgotten about and I had a cleaning company that was growing consistently but needing me less and less as it grew.
Since then I have implemented this same system across hundreds of cleaning companies. The Clean Up System is the training at the heart of the Clean Up Academy itself.
I don't want you to go through what I went through - I want you to avoid the potholes that I fell into and stand on my shoulders so that you can turn your cleaning company into the type of cleaning company that you always dreamed of.
Some solid guidance on how to get yourself from where you are right now in your cleaning company, to where you want to be without simply working more hours, being more stressed and sacrificing more of yourself to make it work.
So how do you turn things around?
Regardless of whether I'm working with 5-figure, 6-figure, 7-figure or even MULTI-7 FIGURE cleaning companies, the same issues arise and stop them from truly growing on autopilot.
From working with countless cleaning companies of all different sizes, type of cleaning and locations, I've seen first hand that ALL cleaning companies go through the same 4 stages of growth.
If you don't implement the right things at the right time then you'll always have yo-yo growth.
At the heart of the Clean Up Academy is the Clean Up System - the same system that I used to turn my cleaning company around and the same system I've now implemented with hundreds of cleaning companies to great results (check out my testimonials further down the page).
Right now you will be either:
Surviving
Stable
or Scalable
Our goal is to get you to be the final stage - Sellable.
That doesn't mean that you have to actually sell it, it simply means that you could because the cleaning company no longer relies on you to survive.
The Clean Up System will guide you through each stage of growth all the way to being 'sellable'.
It'll guide you through in easy to digest modules exactly what you need to know at each stage and how to actually implement the proven strategies that will guide you from one stage of growth to another.
🚀 Included in the Clean Up System Training 🚀
Clean Up Your Foundations (Stabilise)
Clean Up Your Foundations is all about getting stability across all the different areas of your cleaning company.
Just like a building crumbling when an earthquake hits, without having strong foundations our cleaning company has no chance of surviving long term without having strong foundations itself.
This training will teach you absolutely everything you need to know about the foundations of the backend of your cleaning company.
From the latest and best software (mostly free) to key systems needed at this stage of growth, this training covers it all.
And then once you've got all of the foundations in place and you're stable, we're ready to push for growth!
Clean Up Your Growth Strategy (Scale)
Clean Up Your Growth Strategy is all about creating a scalable cleaning company.
You've got all of the foundations in place and you're stable - now it's time to push for growth.
This stage is all about continuing the momentum from building your foundations and building on top of them.
Growth is only useful when we know it'll be sustainable and because of our work on our foundations we know that any growth we push for here will be long term.
This training will give you EVERYTHYING you need to push through what kills most cleaning companies - the plateau.
Here we focus on your specific growth strategy for your cleaning company so we can set you apart from everyone else and see you smash your sales and have record months!
Clean Up Your Systems & Become Sellable (Systemise)
Clean Up Your Systems & Become Sellable is about putting the finishing touches in place so you can take that step back from the day to day and truly have a sellable cleaning company.
Now that we've got our foundations in place and we're consistently growing, we need to tidy things up and make sure that every single system is documented, perfected and allows you to take a backseat.
Here we'll take all of the information from your head (and the heads of your team) and put it all into one easy to understand and implement system for your entire business.
This is where the magic happens - you'll go from feeling fairly busy to feeling as though you barely do anything unless you want to.
Once we get through this training you'll have a sellable cleaning company which means you can live off of the business passively, you can franchise it or you could even sell it!
🚀 Making You Unstoppable 🚀
Clean Up On LinkedIn
LinkedIn is THE MOST underutilised tool for cleaning companies when it comes to growth.
That's why I've put together this LinkedIn training specifically for cleaning companies.
We're up to over £1 million of leads generated for cleaning company clients from this training.
Unlimited Support & Guidance
You're going to have questions! That's why we've got an amazing additional systems in place.
From weekly accountability to make sure you're doing what you need to do when you need to do it, to monthly growth sessions with the whole Academy, plus 90 day planning sessions so you ALWAYS have goals to work to and most importantly...
We're always here, always in your corner and simply a message or phone call away from having your burning questions answered or your biggest issues solved.
Amazing Partners & Partner Training
Huge discounts, amazing services and even exclusive training only for the Clean Up Academy.
For example, Clean Up Your SEO with SEO Specialists Brown Booth Limited!
We're always building new relationships for the benefit of Clean Up Academy members too!
A Few Success Stories
"We've doubled our growth year on year for 3 years. No way we could have done that without you."
Ben went from feeling like he was completely winging it to having a commercial cleaning company that's doubling year on year.
He's won well over £100k worth of contracts from LinkedIn alone and he was even able to take time off for the birth of his son!
Take a listen to Ben's story below 👇👇👇
"Every month is a new record month. It just feels easy now!"
Donna was running a mainly domestic cleaning company and wanted to go commercial - in 6 months Donna has landed several BIG commercial contracts and is now consistently having record months.
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And on top of that Donna has made some incredible friends along this journey too!ㅤ
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Find out how Donna was able to do this as a part of the Clean Up Academy 🥳👇
"I tripled my construction cleaning company in 6 months - now I'm doing £10k a month!
From feeling uncertain, procrastinating and a bit directionless to tripling the business (and hitting £10k pcm) in 6 MONTHS!
Incredible transformation, incredible resolve and such a pleasure being able to work with Cherise over that time.ㅤ
Find out how Cherise achieved this as a part of the Clean Up Academy in the video below:
"If I met you 10 years earlier I'd be a millionaire"
Elaine went from feeling like the business was a chaotic, time consuming beast to having a cleaning business that is sustainable, predictable and growing!
Elaine has roughly doubled her turnover and now even has time to sit in the garden, in the sunshine with her book.
Find out how the Clean Up Academy helped Elaine along her journey! 👇👇👇
"It's like having a silent business partner. Now I can spend time with my daughter!"
Meet Pete - he's gone from working 90 hours a week in his cleaning company to working 20 𝒉𝒐𝒖𝒓𝒔 𝒂 𝒘𝒆𝒆𝒌 𝒊𝒏 𝒖𝒏𝒅𝒆𝒓 𝒕𝒘𝒐 𝒎𝒐𝒏𝒕𝒉𝒔 while growing revenue and spending more time with his family.
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Check out the video to hear how Pete has done this as a part of the Clean Up Academy! 👇👇👇
"What Jamie doesn't know isn't worth knowing."
Heather went from losing 87% of her business overnight from COVID to rebuilding it back bigger than ever and now can choose to only work 20 minutes PER DAY while making record profit!
Watch the video to hear about how Heather was able to do this as a part of the Clean Up Academy (and going through the Clean Up On Autopilot Bootcamp) ⬇️⬇️⬇️
"It's the best thing I've done and joined since I started my business"
Sarah lost around 80% of her domestic clients from COVID. After pivoting to commercial, Sarah has got back to where she was before (and even surpassed the previous size). Sarah's focus is now on BIG commercials!
Hear about Sarah's journey and how the Clean Up Academy has supported her below ⬇️⬇️⬇️
"I felt like I was winging it, now I know that my systems work and they're letting me grow!"
Lauren went from being domestic focused & feeling like she was 'completely winging it' to achieving 50% growth after pushing commercial, doing a massive rebrand and now feels in control.🥳
An absolutely awesome result in such a short space of time!
Watch the video here to learn how Lauren was able to do this with the support of the Clean Up Academy 👇👇👇
8 months ago I was working 20 hours days in the business, no processes, high staff turnover, and feeling miserable and deflated... Then I met Jamie.
Working with Jamie has allowed me to work just 2 days a week ON the businesses and not IN the business.
Happy life and also a very happy wife. A very worthy investment!
- Lee, White Horse Cleaning Services
Jamie helped me transform the way I develop performance across my business. His approach enabled me to build a values-driven culture and create a business where our employees are appreciated. Jamie has helped me take my business to the next level. I can say without hesitation that he is one of the most valuable resources for my business and me personally.
- Paul, Magic Broom Cleaning Services
Jamie has absolutely blown me away from the first conversation we’ve had.
If there are any cleaning companies out there that are looking for a reliable mentor/coach do not hesitate to have a chat with him!
Every successful person has a coach or mentor behind them egging them on!
- Francesca, Brownless Cleaning Specialists
Jamie is my coach and mentor as I take my cleaning business to the next level.
I’m now more confident, methodical and organised. My outlook is more positive and my ambition is higher but more structured and seems more achievable.
His advice and experience is priceless!
- Kate, Gleem
I have been using Jamie as a business coach and mentor, and I have been so happy with his dedication, ideas and advice.
I have learnt so much with his understanding of the cleaning industry. He wants you to win and get the results you want, and I would very much recommend working with Jamie; you will not be disappointed.
- Luis, L&M Property & Cleaning Services
I am positive that it was Jamie that has got me through the tough time of COVID-19.
For those needing to take a step out of their comfort zone to those that just need someone to listen so they can dissect their thoughts, I definitely recommend a coach in Jamie.
- Lucy, Plain Jane's & Plain Jim's
I have been working with Jamie's help for the last six months and have been delighted with the advice, guidance and ultimately the results!
The results cover a multitude of disciplines, from making my business more organised and system driven, to making me recognise sensible company goals and building a path to achieve them.
- Nick, The Cleaning Academy
Having worked with Jamie over the past year, I can thoroughly recommend that the advise and guidance he gives will help you to take your business to the next level.
Thanks Jamie!
- Rob, Efficient Cleaning
Jamie has helped me turn my window cleaning job into a window cleaning BUSINESS!
I couldn’t recommend Jamie highly enough, his knowledge on business systems, sales, marketing & strategy is top level.
Myself and my now growing team have a lot to thank him for & we will be forever grateful for his service. Thank you ⭐️ ⭐️⭐️⭐️⭐️
- Alex, Yorkshire Pro Window Cleaning
Being part of Jamie Willcox's program "Clean Up On Autopilot Bootcamp" was the best investment we could ever make. I learned so much about running our cleaning business that I couldn't learn on my own in 10 years.
To be honest, choosing to not invest in his program is a huge loss for you and your company. It's a guarantee that you will recover all your investment in a short time, working more efficiently, saving more time and earning more money from existing and new projects and you will manage them better.
We have even saved 1 day every week of our time spent in repetitive tasks. If you want your life and business to change radically, do yourself a favour and talk to Jamie as soon as possible.
Alex, 6 Stars Cleaning
I've been working with Jamie for the past few months and can thoroughly recommend him.
I now find myself working less hours but more profitably. I've delegated tasks that previously |I would have done myself. I'm more selective of the work I take on to ensure it fits in with my goals, and I now track all my enquiries to ensure I maximise conversions.
Thanks to Jamie I'm earning more and working less!
- David, The Rutland Cleaning Company
After deciding during the summer months at the beginning of the pandemic last year that I wanted to get out of my comfort zone and start a new business; I fortunately stumbled across Jamie online.
Jamie has been of huge help from the day I registered my company to 6 months later. His tips, advice, accessibility and all round support has been a life saver. I attended Jamie’s Clean Up On Autopilot Bootcamp and gained valuable insight into the industry. Opening me up to new ways of looking at things as well as being able to communicate with other business owners all over the UK.
If anyone is looking for coaching/support for their cleaning business; I hand on heart would not be able to refer you to anyone more knowledgeable, approachable, patient and understanding as Jamie. A really talented coach and an even better bloke.
- George, Vivo Clean
"Sounds great! Can I ask a few questions?"
When does the Clean Up Academy start?
It's about your personal journey so it's ready to join when you are!
What's the purpose of the Clean Up Academy?
The purpose of the Clean Up Academy is to give you all of the tools and guidance you need to turn your cleaning company into the cleaning company that you dreamed of having when you first started.
Most people started their cleaning company to have a better quality of life - more free time, more time with your family, financial security, working fewer hours, having something to be proud of.
But many cleaning company owners begin to move further and further away from that as they grow.
I'm here to get you back to that vision by teaching you how to systemise your cleaning company so it can work for you.
Then you can decide how much you want to work, you can decide what you want your life to look all from having a cleaning company that serves you, not the other way around.
Do you have any templates I can use?
ABSOLUTELY. We have a growing Library of Useful Documents:
-Employment contracts, self-employes agreements.
-Profit and true cost of employee calculators
-Checklists for all types of sites...
And we add more every month!
How long do you get access for?
When you sign up for the Clean Up Academy (whether that's a one off payment or instalments), you will get access for 6 or 12 months (depending on which suits you best). You get full, unlimited access to the whole suite of training, sessions and support.
After your membership months is up, it's your call! You may decide that you've got enough to go with for now but most stick around as they can't imagine running their business without the support and the community!
For that we have our Clean Up Academy Alumni Membership which I can tell you more about on request.
What if I need some support?
I'm counting on you needing support - and that's exactly what I'm here.
You can't send me too many; I thrive on being able to help you achieve your goals.
So rest assured, there is tonnes of support for you. Accountability sessions every week, access to the amazing private community of fellow Academy Members, unlimited 1:1 support with me, Growth Sessions AND your 90 Day Strategy Session.
What if I can't pay all at once?
No worries, we have you covered - we have payment plan options too.
What kind of return can I expect from The Clean Up Academy?
I am going to teach you what is absolutely vital to can get to growing your cleaning company on autopilot. After 15 years in the cleaning industry from the bottom to the very top, countless 1:1 clients, 800+ in the Clean Up Network and 4000+ LinkedIn Network I've seen exactly what you MUST implement if you're going to be successful in the cleaning industry.
Every single one of my clients has had a positive ROI from investing with me (some making back a 30x ROI within 3 months). If you implement all of the training in the Clean Up Academy and act on it consistently, I can all but guarantee that you will get a positive ROI as well so you can work less, earn more and grow your cleaning company all while having a life.
Put it this way, one contract on LinkedIn pays for the investment entirely. Seems reasonable to assume that you'll get AT LEAST one new contract from Clean Up On LinkedIn alone, doesn't it?
Can I do 1:1 coaching with you instead?
Absolutely - for that we've got Clean Up Academy 1:1, which in addition to everything in the Clean Up Academy features monthly 1:1 coaching sessions too!
This is a great option for more established cleaning companies looking to systemise and drive their results to be even faster.
Why Work With Me?
Hey! I'm Jamie Willcox, The UK's Expert Cleaning Company Coach. I work with cleaning company owners & MDs to turn their cleaning company into a low intensity, money making monster that scales on autopilot. This enables them to have a cleaning company that GIVES them quality of life, rather than take it away!
I got started in the cleaning industry over 15 years ago: After a long tenure as a cleaning supervisor in a Nursing Home, I moved on to be Director of a Bristol based domestic and commercial cleaning company called Gleem.
Gleem was struggling. 60% of the office staff were let go just as I started. I had no idea what was going to happen but I knew that I had to make this work. So, I created a business plan and knew I could make the business a success.
We got to work on righting the ship and rebuilding from the ground up. This was my first experience of systemisation. We knew that to be successful the company had to be able to run without us being involved in every decision, without needing to manually deal with every issue.
After a lot of frustration, testing, measuring and experimentation; we began to turn the corner...the systems were working!
The results were amazing - 300% growth, 600% increase in staff, opportunities for larger contracts, more inbound leads, 25% reduced working hours and consistency in everything that we did. We started growing on autopilot - there was nothing we could do about it! It was just... happening.
We had taken a cleaning company that was losing customers, losing money and losing faith to being the best rated and fastest growing cleaning company in our large (and massively competitive) city. It felt amazing!
But how did I become a coach? While being the MD of Gleem was an incredible education and as much as I truly loved running that company, there was something in me calling me in a different direction...
You see, I've always loved coaching - I've worked for 10 years as a guitar tutor, a further 5 years as an accredited tennis coach and I just love supporting people to achieve their goals and their dreams.
From being in the cleaning community, I saw how many cleaning companies were struggling with things that I had also struggled with while at the helm of Gleem. So many amazing people that were on the cusp of skyrocketing, but missing a few key components.
I wanted to help - I KNEW I could help with my mix of experience and my vast coaching experience. So I started coaching cleaning companies.
Since starting, I now have countless success stories from 1:1 clients, thousands of cleaning company owners served and supported, 600+ strong in my Clean Up Network, 5000+ in my LinkedIn Network I've been able to give people the knowledge and support that I wish I had had way back at the start of my journey.
So, what's next?
Stay stuck where you are in your cleaning company and hope you can figure it out along the way?
OR
Get support and guidance using proven methods that are already working for countless cleaning companies around the world?
From experience I know how tough it is to progress alone through trial and error. The question isn't whether you can succeed, it's a question of how much more quickly could you succeed by joining the Clean Up Academy and avoid the pain, the wasted time, the loss of money and the frustration that I experienced along my journey.
Join the Clean Up Academy, learn from the mistakes of myself and thousands of others and get your cleaning company to the next level as pain free as possible!